Yellow Rose — Kendra Scott’s love letter to Texas — made its way to 12South’s Ashwood development in March, bringing the designer's maximalist style to Nashville. The store offers chunky jewelry with natural stones, exclusive clothing collaborations and, most recently, the brand’s signature Yellow Rose fragrance. 

The Nashville store is Yellow Rose’s first brick-and-mortar location beyond Scott’s home state, mixing Music City style with the brand’s distinct Western flair. While each Yellow Rose location is unique, Nashville’s is set apart by reclaimed wood, eclectic antique décor and even a spot to grab a drink. Beau’s Bar, offering 40 seats, is named after Scott’s beloved horse and playfully nods to the designer’s upbringing. 

Yellow Rose’s spring collection features what Scott does best — utilizing organic elements to create striking, lavish eye-catchers. As part of the Western revival dominating racks and sweeping runways, the collection trades costume for craftsmanship, focusing on texture and tactility. 

Collar necklaces, chunky huggies and stacked rings lean into a more-is-more dressing philosophy. Each piece is meant to be layered, emphasizing that jewelry doesn’t just finish off a look — it defines it. The in-store Color Bar facilitates a deeper, hands-on connection with Scott’s pieces by letting guests select their own jewelry stones from an array of hues and textures.  

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Further enhancing Scott’s collection is her entrancing Yellow Rose perfume, a subtle blend of floral and smoky notes that’s suitable for both daytime and evening wear. 

The brand's emphasis on personalization comes to life at the in-store hat bar. Guests begin by choosing hats from a range of modern to traditional, Western styles. They then pluck items from an array of hand-selected scarves, antique charms, ribbon, feathers, vintage patina stones and more. 

Skilled hat makers help customers decide which elements would look best together, creating a finished result that’s infused with individuality. And for further personalization, be sure to custom-brand your hat with your initials or favorite symbol. 

For more information, visit kendrascott.com/yellow-rose.