For years, women athletes and weekend warriors have been searching for an evolution in female sport apparel. From uncomfortable tops to golf skorts that just did not fit right, the landscape was bleak. While men have seamlessly made the transitions from boardroom to a round of golf or course to clubhouse, women golfers — whose number has grown recently — were often left feeling like an afterthought. Enter Honors: the new golf apparel designed for women, by women.
Founders Amy Anderson, Huntley Rodes and Jenna Walter were frustrated with the apparel choices available for them and decided to change the narrative, offering more functional — and more fashionable — work and golf attire for women. On the brand’s origins, Jenna said, “We first got together to play a round about two years ago. As a lifelong golfer — and someone who has moved around quite a bit — it was exciting to have the opportunity to play with Amy and Huntley. We collectively felt we all had on outfits that we didn't love and that didn't match our aesthetics. Afterward, over pizza and beers, the three of us quickly decided we were excited to do something about it.”
Over the past several years, the number of women playing the sport has continued to rise. According to a 2022 report from National Golf Foundation, the nationwide number of female golfers has increased to 6.4 million — or 25 percent of players — up from 15 percent in 2019. Reasons for this rise in women and minority golfers are varied, but it seems largely due to the increased availability and accessibility in juniors’ programs, as well as more approachable price-points for equipment.
Conversely, the technology behind women’s golf apparel has largely remained unchanged. “Shrinking and pinking” — the antiquated practice of making men’s clothes smaller and in stereotypically feminine colors — persists within many sports, including golf.
“Our top aesthetic priorities are clean, effortless lines, and that the collection is truly designed to fit women’s bodies. Everything was endlessly wear-tested, both athletically and for comfort. We used top performance fabrics in a muted and neutral color palette,” said Amy.
Drawing inspiration from stylish ‘60s-era golfers — and from minimalist style icons like Katherine Hepburn, Caroline Bessette Kennedy and more — Honors marries modern sophistication with functionality. Each piece is made with UPF 40 sweat-wicking fabrics, offering protection from UV rays and four-way stretch in an elegant palette of black, navy, cream and sand. A focus group of women tested and offered feedback to ensure the line offers not just style but also peak performance and ease of motion. Additionally, the garments are wrinkle-free, allowing for worry-free travel.
Honors offers high-waisted pull-on shorts, skorts and pants — all easy to coordinate within the line or pair with one’s own pieces. The collection includes polos, crewneck tops, mock-neck zip pullovers as well, and rounding out the lineup is an elegant double-breasted blazer that’s offered in three colors. Embroidered in the blazer’s lining is the phrase, “My other jacket is green” — a cheeky nod to the famous Green Jacket worn by champions of the Masters Tournament.
“We have been overwhelmed by the positive feedback that we've received from customers — golfers and non-golfers alike — who have been looking for new pieces to add to their wardrobe, either for golf or the sport of life,” noted Huntley. “We’re excited to continue to expand our offering this fall and also to be hosting a series of pop-ups called Honors Hours across the country in the coming months.”
Honors — as well as the dates and locations for their Honors Hours popups — can be found at WearHonors.com, and on their Instagram @WearHonors.
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