Nuhad Khoury didn’t just open a revered Nashville spa in 1994. She introduced Nashville to an innovative beauty and wellness scene. For over 30 years, TIBA Boutique Spa has been a community staple, continually providing guests with fresh beauty regimens, high-class treatments and advanced technology that can’t be found at other local spots.
TIBA solidified its legacy in the early ’90s by pairing luxurious spa experiences with global inspiration. The spa has done everything from offering traditional Chinese medicine to hosting the Ingrid Millet Paris Institute, a leading aesthetics group. Since arriving at a brand-new Berry Hill location, TIBA’s staff unveiled their latest focus — regenerative and restorative wellness treatments.
After embarking on a three-year international travel stint and visiting a biohacking convention in Miami, Nuhad added cutting-edge technology to her service menu: red light therapy, a meditation bed, lymphatic compression therapy and an infrared sauna bed. Each treatment aims to rejuvenate the body, calm the nervous system and offer participants incomparable serenity.
What inspired you to open TIBA?
At 19, I knew I wanted to have my own beauty store. At the time, I wasn’t thinking about it becoming the spa. The first [store] was like a French perfumery, where you buy everything — accessories, perfumes, china and jewelry, with one cabinet for skin care. I literally brought European skin care to Nashville at that time.
I wanted everything to be unique. Everything had to be special. Soon after that, I was listening to customers, and that’s when I decided to [open] a spa. At the time, nobody had anything like it.
What’s your business philosophy?
Everything is based on relationships before [customers] get to the facial. Our business is based on people knowing us deeply and us knowing them deeply. We know what temperature tea they want to drink. We know what their likes and dislikes are. We know about their family. At one point, we had three generations coming at the same time. That’s the kind of thing we’re known for.
To me, the business — no matter how big it got or how small it was — felt like my home. And when people come in, I want them to feel at ease and enjoy themselves, and our staff are the same.
What can guests expect from TIBA’s new concept?
Everything works well together, depending on how [many] results they want. Our goal is to always have results. All this new technology affects people on a level beyond what [they] can see. The result is the feeling you get, whether you no longer have pain or if it resolves anxiety. And none of it is with touch. A person can walk in and [use] the meditation bed with their clothes on, have that hour of peace and walk back out.
Which new treatment is your favorite?
The Ballancer Pro, our lymphatic massage system. [It’s] the equivalent of 40 hands working at the same time, and it’s systematic. It starts with the core and then moves out to the extremities.
How do you feel you’ve built and sustained trust in Nashville for over 30 years?
You can advertise all you want, but it’s an earned thing. There was that guiding force from the beginning that whatever we did had to be true. [Customers] have this feeling about us that we deliver. Our place is simple, but it has a uniqueness to it. And sometimes when people shop, they’ll drop whatever amount of money, and I’ll give them a gift.
My culture plays into all this because that’s how I would be treated when shopping with my mother. When somebody is sick, we take their favorite foods to their house. To build that trust, it’s a daily thing, and you do it with pleasure.
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