Ballard Designs, the Atlanta-based retailer known primarily for its home furnishings and décor catalog, has opened a brick-and-mortar store in Green Hills, in the former Pier 1 location on Hillsboro Pike. This is the company’s 15th location, and Nashville was chosen because of its already-loyal customer base via e-commerce. Now, longtime shoppers and newcomers alike can visit the 10,000-square-foot space to see the products in person, feel the fabrics, sit on the sofas and basically experience the brand in real life. The space is bright and open, with polished concrete floors and a dazzling array of the brand’s lighting fixtures hanging from above. Currently, an abundance of holiday trees, lights and ornaments add a festive atmosphere.
Opened during the pandemic, the store has a full set of safety procedures in place. The number of people in the store is limited, and once inside, employees and customers are required to wear masks and practice social distancing. The new Ballard Designs Nashville store deserves a visit by anyone looking to upgrade their home.
What to Expect
The showroom is set up in sections, or “homes,” rather than by category, which adds visual appeal to the overall space. This arrangement also allows customers the chance to view how pieces look together. Office collections, including the Original Home office, are on display, and tables are adorned with specific gifts for hostesses or men, while others hold books, candles and sweets. Elsewhere is a range of bedding, bath and tabletop items.
What to Know
Five design consultants offer free advice to customers, who can make appointments for consultations by email, phone or in person. The design studio holds more than 350 swatches, in addition to luxe bedding samples and rugs. The Nashville store is the first to have a rug display with 2-by-3-foot samples, making it easy for shoppers to pull one they like and look at it with a particular piece of furniture.
What to Buy
Anything you can order online, you can order from the store. The upside is that, by ordering from the store, shipping fees are waived, which is a lot when considering whether to purchase that new sofa while sitting on your old one. The store has two large, flat-screen computers, which offer an infinitely better view of how an item will look in a chosen fabric compared to looking at it on a phone. Finally, by registering with the To-the-Trade program, local designers receive generous discounts and other benefits.