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Many can conjure images of our younger selves, surreptitiously trying on our mother’s makeup in the bathroom mirror. We remember the scent of her perfume and feel the petal softness of her lipstick as it would guide across our lips. As we grew, we found our own way and brands to accentuate the perfect look.

Since the early 1900s, House of CHANEL has been the label that defined luxury and fashion. It is no secret that many stylists categorize their clients “CHANEL Clients” and “everyone else.” Since 1924 when the very first CHANEL lipstick was introduced, CHANEL has been enhancing the lips, cheeks, eyes and more of brand loyalists – helping them look their very best. Chanel fragrances are beloved the world over and the tradition of wearing a CHANEL fragrance has been passed down through the generations. But finding CHANEL beauty in Nashville has not always been accessible – until now.

This month, in The Mall at Green Hills, CHANEL opened a Fragrance & Beauty Boutique to bring together their fragrance, makeup and skincare and eyewear. The new boutique offers signature services for visitors such as Le Quart d’Heure Alchimique to “reveal the CHANEL fragrance that suits you best” or the always helpful Le Quart d’Heure Iconique to help those in need of a new makeup look. As one would expect, the team of the boutique are experts in the world of beauty and fragrance can easily help select the ideal shade of lipstick or bronzer as well as help advise visitors on a daily skincare regime.

The new boutique is the 20th CHANEL Fragrance and Beauty store to open in the United States making the experience that much more exclusive and showing that Nashville has arrived in the world of fashion and beauty.