Tina began her career with the Tennessee Titans in 1998 as the executive assistant to the vice president/general manager and director of football operations, where she worked closely with the team’s player development initiatives until 2007. She served as the director of player development from 2007 to 2014 before being named director of community relations in 2015 and senior director of community relations in 2019. In her current role as vice president of community impact, she oversees the development and implementation of all Titans community relations activations, has prioritized the presence of youth football in the community, and reconnected and cultivated relationships with former Oilers/Titans players. In 2020, she spearheaded the team’s $1 million donation to tornado relief and volunteer efforts, pandemic relief, social justice grants and more.
What’s the most common piece of advice you find yourself giving other leaders or aspiring leaders? It’s easier to lead if they know you care.
What is your current involvement with nonprofits? Being on the community impact team, we work closely with many area nonprofits. I also work closely with the Titans Foundation, which aims to assist in making a difference in the community that we live and work.
What’s the biggest benefit of serving the community via nonprofit involvement? Seeing the difference. If we all find one thing that really moves us, we are making a difference. There are so many ways to serve, and it’s a really good feeling when you are part of something bigger than yourself.
How do you choose which causes and organizations to devote your time to? Professionally, it’s important to select causes that are important to the league, [the] ownership, the players, [the] organization and the community. Personally, I look for things where I feel I can truly move the needle. I try to look at volunteering as an opportunity to serve my community, so it’s important that I want to do it so it’s not seen as work.
How and when did your involvement with nonprofits begin? And what advice would you give to someone looking to get seriously involved for the first time? My very first job out of school was at a mental health facility in Memphis working with physically, emotionally and sexually abused preschoolers. I was so emotionally invested that it impacted me both personally and professionally. Carrying the burdens of others can be overwhelming at times, and those that do truly are inspirational. My advice is to always lead with purpose in whatever you do. I keep harping on passion because serving and passion should be synonymous when it comes to nonprofit work. Be intentional when serving; otherwise, it doesn’t benefit you and it doesn’t benefit the nonprofit.