Goop Is Coming to Nashville

Those who lived here in Spring 2010 surely remember reports of Gwyneth Paltrow sightings, and her visit to denim emporium Imogene + Willie is practically legendary. Almost 10 years later, she’s making her presence known again by opening a Goop Mrkt, to run from Sept. 12 through Nov. 17, according to company officials.

As first reported by theNashville Post, the store, to be sandwiched between Madewell and Marine Layer on 12th Avenue South, will carry clothing, accessories and beauty products, which for the most part are only available online. The Nashville store is one of several pop-ups Goop is operating this year, along with its three brick-and-mortar stores in Los Angeles, New York and London and a Goop Sundries Shop in Montecito, California.

Founded in 2008 by Gwyneth, Goop began as a weekly email newsletter and exploded into a lifestyle brand that now includes its own clothing lines, beauty products, even a podcast — and this fall, will be coming to Netflix. Maybe we can cozy up in a G. Label sweater to catch the show when it airs.

Photograph courtesy of Goop