Muff Shwab
Make-up maven
Published On: June 25, 2010
Watching Muff Shwab dart gracefully about her little make-up den located inside The French Shoppe on West End Avenue, one can’t help but wonder if she was a ballerina in a former life. Her petite frame, elegant gestures and pretty face definitely suit those of a dancer. But, those attributes also mesh perfectly with the field Muff has worked in for 30 years—the world of beauty.
“I like to make people pretty,” she says simply. And that’s exactly what she does each day—vamping up socialites, teaching girls how to apply make-up sparingly and transforming scars or birthmarks into beautiful skin. She recalls showing a 14-year-old young lady how to conceal a birthmark that covered her face. “She wrote me about the positive change this made in her life,” Muff says. “It was a great moment for me.”
Muff embarked on her beauty career through Mag Stein, who had just brought the skincare line Erno Lazlo to Nashville. Mag thought Muff would be perfect in the field, and so it began.
An avid canine lover, Muff ensures that the products she develops and/or sells are not tested on animals. She currently has four, four-legged children, weighing in at a total of 160 pounds of dog. That’s about twice as much dog in the house as there is Muff. To see her wrangle her beasts at Belle Meade Animal Hospital is to see pure love in action. Or since it’s Muff, we’ll say, it’s a thing of beauty.
All rights reserved. No part of this service may be reproduced in any form without the express written permission of SouthComm, Inc. except that an individual may download and/or forward articles via email to a reasonable number of recipients for personal, non-commercial purposes.